How

The trademark registration process begins with the development of a strategy which takes account not only of the immediate needs for protection but also of the possible developments in the activity under that mark, all in accordance with the legal criteria of validity. It is important not to close doors unnecessarily.

• A sign may be verbal, combined or figurative and must be distinctive (neither descriptive nor generic nor misleading) to be admitted as a mark.
• A mark is protected only for the products and / or services for which it has been filed and the list can not be extended further. The classification system which is called “Nice Classification” includes 34 classes of products and 11 classes of services.
• There is no “worldwide” trademark registration system, but several procedures are available to find an appropriate territorial coverage:
  • International registration under the Madrid Agreement or Madrid Protocol
  • EU trademark
  • Separate and national filings

UNEMARQUE.CH assists its clients throughout the process, from the application to registration in Switzerland and worldwide.